Posts Tagged ‘Marketing – Demand Generation’
What About Lead Management?
A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting ready to launch for his company. He had formulated some aggressive objectives for this program, and he was covering all the bases during one of our meetings. When I asked about lead follow up, he…
Read MoreBuilding an Effective Content Process: A Case Study
I’m currently working with a marketing manager whose primary role is the oversight of her company’s social media strategy. In one of our sessions, I asked her what her goals were, what resources she had at her disposal, and how she was going to use those resources to achieve her goals. Her assignment was to…
Read MoreAn Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation. …
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