Posts Tagged ‘Marketing – Demand Generation’
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below. I hope you find it beneficial… Click on the image to listen to the podcast: …
Read MoreMore Leads? What About the Ones You Have?
The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers. Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers.…
Read MoreDo As I Say, Not As I Do
I received a phone call the other day from a very well known marketing automation company. They were calling to see if I had availability over the next few days to sit through a demo of their software. They were convinced that they could help me with my marketing objectives and help me reach my…
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