Business & Leadership Coaching
Helping
leaders
get to where they can be.
Jay helps executives become better leaders, those leaders build better teams, and those teams build better companies.
30+
Years Advising Leaders
12+
Industries Served
300+
Engagements Delivered
Based in West Michigan
Works with leaders across the country and across industries.
How Jay works with leaders
Three ways to close the gap.
Between where you are today and where you're capable of going. Pick the engagement that matches the question you're actually trying to answer.
1:1 Engagement
Executive Coaching
For the CEO who knows they're leaving something on the table. A private, ongoing partnership built around the decisions, blind spots, and leadership patterns holding you back.
Team Process
Strategic Planning
For the team that's busy but not aligned. StratOp™ gets everyone rowing in the same direction with a clear plan that your organization actually executes.
Personal Intensive
LifePlan™
For leaders wrestling with professional performance and personal meaning. A two-day intensive that helps you get clear on who you are, what you want, and how to align your life around it.
Trusted by leaders at
About Jay
A mind for business.
A heart for people.
Jay Hidalgo has spent decades working alongside CEOs, founders, and presidents at mid-market companies — not as a consultant who delivers a deck and disappears, but as the kind of advisor who stays in the conversation when things get hard.
He's been in the room for scaling challenges, succession decisions, leadership conflict, organizational drift, and the quieter moments when a leader realizes the real question is no longer just about the business, but about themselves.
He brings hard-won operator credibility to every conversation, along with the tools and frameworks to move from clarity to action. His work combines strategic rigor with relational depth in a way many leaders say is difficult to find in the same person.
The common thread is not sector — it's leaders who are serious about what they're building, honest enough to admit when they need help, and tired of generic advice that never reaches the real issue.
What Clients Say
Jay's straightforward approach has been beneficial, inspiring, and rewarding. He's helped me identify key performance gaps, create plans for improvement, and implement lasting change — and he truly cares about the individuals he coaches.
Cindy Bultema
Executive Director · Global Non-Profit Ministry
"Laser-focused, pin-pointed diagnosis of the core issues. So helpful."
— Hunter Hall
"A set of tools I can use in multiple situations
for decision-making."
— Jon Verlee
"Invaluable coach and resource for the
continued success of our business."
— Ross Haan
Get in Touch
You don't have to figure it out
alone.
If you've been carrying decisions that feel heavier than they should, or sensing there may be a clearer, steadier, more effective version of your leadership still waiting to emerge — that's usually worth paying attention to.
The first conversation is simply a chance to talk and see if it's helpful.
Phone
Start the conversation.