Marketing – Demand Generation
It’s not about Sales and Marketing Alignment…It’s about “INTEGRATION”
Last week, I had the chance to contribute to an on-demand discussion about Sales and Marketing Alignment. I was joined by Bill Golder, President of Slingshot Growth Partners, and we addressed the “alignment” issue by making the case that alignment only gets marketing and sales teams so far. We contend that real success demands something…
Read MoreIn case you missed it…The Essential Components for Demand Generation.
Last week, I had the privilege of conducting a Demand Generation Workshop for 27 marketers representing 19 different companies. The workshop was designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. The…
Read MoreGenerating Referral Leads
I recently read an article about the value of building a client referral network. The author was so convinced that referrals from clients are the most effective lead source that he recommended marketers allocate 80% of their marketing budget to developing a customer referral program. While I’m not ready to recommend that 80¢ of every marketing…
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