Marketing – Demand Generation
What is a Brand?
I asked my father, Carlos Hidalgo, to write the following guest post. I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”. You can read more about…
Read MoreMedium? Message? Huh?
A client of mine recently showed me their new website. After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website. How are you going to develop content? Client: I was thinking of beefing up our social media. Me: Social media isn’t content. What I…
Read MoreEffective Event and Tradeshow Practices
Last month, I began working with a client, coaching them on developing their demand generation strategy and process. About a month into our engagement, they asked me if I had any thoughts on how they should approach their upcoming industry tradeshows. I outlined some ideas, and thought, “That would make a great blog post.” What…
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