It's not about Sales and Marketing Alignment…It's about "INTEGRATION"

two-big-arrows-with-people-one-on-each-for-blogLast week, I had the chance to contribute to an on-demand discussion about Sales and Marketing Alignment. I was joined by Bill Golder, President of Slingshot Growth Partners, and we addressed the “alignment” issue by making the case that alignment only gets marketing and sales teams so far. We contend that real success demands something more, something called “Integration”.

To listen to our “case”, you can access the webinar here, or read Part 1 of our discussion by going to Act-On’s blog here.