Meet Jay
Thirty years of being
in the room.
Advisor, facilitator, and thinking partner to mid-market leaders — the kind of person who asks the right questions and stays long enough to matter.
30+
Years in the room
$5M–100M
Companies served
West MI
Home base
Jay Hidalgo
Executive Coach & Strategic Planner
30+
Years in the room
$5M–100M
Companies served
West MI
Home base
About Jay
What I've learned from the
last 30 years.
I didn't start my career as a coach. I started by learning how to contribute on a team. Then how to lead one. How to grow a territory, then help grow a company. How to build strategy, and eventually how to lead the people responsible for executing it.
And like most leaders, I learned a lot of what not to do by getting it wrong the first time. Somewhere along the way, through both success and failure, I found my footing professionally.
What I wasn't prepared for was how lonely leadership could feel.
The higher you go, the fewer people there are you can speak honestly with. You realize pretty quickly there are things you can't say to your team, things you can't say to your colleagues, and even things you struggle to explain to the people who love you — because they simply haven't carried that kind of weight before.
At some point, every leader faces a choice: try to figure it all out alone, or invite trusted advisors into the process. I was fortunate to find a handful of people who came alongside me at critical moments and helped shape me into a better leader — not just professionally, but personally.
Over time, that experience became more than an observation. It became a conviction. And eventually, it became the work I do now. Today, I have the privilege of walking alongside leaders as they navigate many of those same challenges, passing on the perspective, tools, and hard-earned lessons others once gave me to help me find my way.
For thirty years, I've worked alongside CEOs, founders, and senior executives — mostly leading companies between $5M and $100M — as a coach, a strategic planning facilitator, and a thinking partner. The leaders I work with are experienced and capable. They're also often carrying more than anyone around them knows. They don't need more frameworks or another book recommendation. They need a thinking partner who asks the right questions and stays in the room long enough to matter. Perhaps I can serve you in the same way.
In the room with the leaders I work with — where the real questions tend to surface.
How I work
Awareness before clarity.
Clarity before action.
Most leadership struggles aren't information problems — they're perspective problems. My job is to help you discover, know more clearly, and then build from there.
01
Awareness
We start by surfacing what's really going on — the blind spots, the pressures, and the questions underneath the question you came in with.
02
Clarity
Awareness becomes clarity. You begin to see the situation — and yourself in it — more clearly than the noise of day-to-day leadership allows.
03
Action
From clarity, we build. Real decisions and real movement, grounded in what you now see rather than what you assumed at the start.
Discover. Know more clearly.
Then build from there.
A little about me
Off the clock.
I'm based in West Michigan, where I've lived long enough to have strong opinions about winter. My wife Janice and I have four grown kids.
I'm a committed Mets fan, which has taught me more about managing disappointment than any leadership book. When I'm not working, I'm usually hiking, biking, kayaking, or on the back patio with a good bourbon and a cigar — small symbols of a life of fulfillment and contentment.
Training & Certifications
Credentialed where it counts.
01
Certified StratOp Facilitator
The Paterson Process
02
LFYS Certified
Leading From Your Strengths
03
Certified 6 Types of Working Genius Facilitator
Patrick Lencioni · The Table Group
04
LifePlan™ Facilitator
The Paterson Process
Get in touch
You don't have to figure it out alone.
The first conversation is simply a chance to talk and see if it's helpful. If
something here resonated, that's usually worth paying attention to.
jayhidalgo@jayhidalgo.com
Phone
616-292-4912