From What I've Gathered
What is a Brand?
I asked my father, Carlos Hidalgo, to write the following guest post. I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”. You can read more about…
Medium? Message? Huh?
A client of mine recently showed me their new website. After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website. How are you going to develop content? Client: I was thinking of beefing up our social media. Me: Social media isn’t content. What I…
What is Rest?
A few weeks ago, I traveled on a Monday to a client meeting in Dallas. Knowing that I was going to be out of the office for 2 days, I took some time on the Sunday before I left to get some things done so that I could leave with a “clean slate”. I only…
Should We Chase This Deal or Not?
Should I chase this deal or not? Whether you’re a sales VP, sales manager, sales rep or even inside sales person, this question comes up (or at least should come up) regularly. But unfortunately, there’s no “silver bullet” way to answer it. Perhaps if we had all the time in the world, then we could…
A Few Simple Steps to Start Lead Nurturing
This week, I’ve asked Missy Heilman, a longtime colleague and friend to offer up some thoughts on Lead Nurturing. Missy is an expert (and I don’t use the term lightly) in the areas of Lead Management, Lead Nurturing, Strategic Sales & Marketing Process Integration and Lead Management Analytics. She has a deep understanding of Marketing…
Key Elements to a Strategic Plan
According to research conducted by office supply chain Staples, 63% of small business owners don’t have a 5-year plan. This is just one of the many data points that point to a problem with business owners and managers today: Lack of Strategic Planning. As I have interacted with executives at large and small companies, it…