From What I've Gathered

THE ESSENTIAL COMPONENTS FOR DEMAND GENERATION

Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…

Read More...

Your Customers Need to Hear “I Love You” More Often

When consulting his clients on communicating with their customers, my dad, a career marketer likes to tell this story:  A husband and wife were celebrating their 50th wedding anniversary. Over breakfast, the wife asked her husband, “How come you don’t tell me you love me anymore?” The husband put down his newspaper, thought for a…

Read More...

How to Make Demand Generation More Effective

]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when…

Read More...

What I’ve Been Up To

As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…

Read More...

Respect the Other

There’s been a lot of fighting lately…mostly about ideas, rights, and perspectives.  Unfortunately, this kind of fighting is not reserved for State Houses and the Courts.  It happens in companies, churches, non-profit organizations…even on youth baseball fields. Yet with all this conflict, nothing seems to get resolved. Which makes me think, “Are we fighting the…

Read More...

What Sales and Marketing Can Learn From My Mechanic

After 13 years, and over 175,000 miles, it’s finally time to say goodbye to “Big Blue”. Big Blue is our Ford Expedition, and she finally “gave up” the ghost. We came to this conclusion as the result of a recent, routine oil change visit to my mechanic. He called and said, “I think she’s done…

Read More...

Want Useful Tools & Frameworks Straight to Your Inbox Each Month?

Something went wrong. Please check your entries and try again.