From What I've Gathered

Remembering the Basics…An Example from the Gridiron

I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…

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3 Reasons Marketers Don’t Measure ROI

My friends at Demand Gen Report asked me to contribute to their Demanding Views Column.  They graciously gave permission to post the article here on my blog as well.  The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…

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Wait!!!! Don't Buy Marketing Automation Just Yet!

Last week, I had the privilege of serving as a panelist for eTrigue’s Friday Coffee webinar. We discussed 5 Things to Consider Before Making a Marketing Automation Selection.  Instead of recapturing the discussion in a post, the folks at eTrigue have made the webinar available on demand here.   Many thanks to Jim Meyer and Tony Tissot for having…

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Why Do We Do What We Do?

I just got back from vacation. Actually, “vacation” may not be the most accurate word. It’s more like a family retreat. Each year, we head to Northern Michigan to relax, refresh and reconnect. We reconnect as a family, but we also reconnect with our “vacation” friends. These are folks that we’ve gotten to know as…

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Four Things to Consider Before You Buy Marketing Automation – A RePost

I’m heading on vacation, but before l leave, I thought this post from a few years ago was worth bringing up from the archives.  It was a guest post I wrote for PointClear in 2011, but it is still relevant for today’s marketer.  I’ll see you when I return. Well, we’re in the dog days of…

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Baseball Bats and Marketing Automation Are Just Tools

Last week, I enjoyed watching the “Mid-Summer Classic” – the All-Star game – with my 10 year old son. We watch it every year, but this year was extra special for us. You see, we’re Mets fans (leave all your jokes at the door please). So, we loved watching Wright and Harvey, knowing that the…

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