From What I've Gathered

Use What You Already Have –Increase Your Marketing ROI by Not Wasting “Latent” Sales Leads

I wrote the following post a few months ago for a marketing services firm.  Thought I’d re-post it here…. — The slow economic recovery has caused many executives to tighten belts and slash budgets. Anyone with budget management experience knows that when budgets need to be reduced, marketing is often the first area to be…

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So, You Want To Be Happy?

Last week, I read an op-ed piece in the New York Times by Arthur C. Brooks, President of the American Enterprise Institute.  In his editorial, Mr. Brooks’ does an amazing job of weaving together historical anecdote with recent research as he helps his readers to consider the answer to the question, “What is the key…

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Why Won't You Develop Me?

A few months ago, I was speaking with a marketing director at a mid-sized company about potentially entering into a coaching engagement.  After finding out about her company, her role, and what she had hoped to gain from coaching, I submitted a proposal. She told me everything looked good, that she’d have to run it…

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Field Trips, Junior Highers and Engaging the Buyer

Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children.  All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors.  And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…

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It's the Process

I was speaking recently with a new client from a manufacturing company, discussing his needs, goals and objectives.  He was walking me through the issues his company is having and how they need help.  As he explained all the things they want to do, he suddenly said, “we just need a process so we make…

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The "3 Bug Rule"

25 years ago, Robert Fulghum published his #1 New York Times bestseller All I Really Need to Know I Learned in Kindergarten, a series of essays on topics such as life, death, joy, sorrow and love. The book’s title is taken from the first essay in the book in which Fulghum cites lessons that are (or should be)…

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