From What I've Gathered

What About Lead Management?

A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting ready to launch for his company. He had formulated some aggressive objectives for this program, and he was covering all the bases during one of our meetings. When I asked about lead follow up, he…

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What Good Leaders Do For Those Who Follow

A few years ago, Forbes Magazine published an article entitled “Top 10 Qualities That Make A Great Leader” .  Here’s the list… 1. Honest 2. The ability to delegate 3. Communication 4. A sense of humor 5. Confidence (in the brand or company) 6. Commitment (to work) 7. Positive attitude 8. Creativity 9. Intuition 10. Ability to inspire (others…

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Building an Effective Content Process: A Case Study

I’m currently working with a marketing manager whose primary role is the oversight of her company’s social media strategy. In one of our sessions, I asked her what her goals were, what resources she had at her disposal, and how she was going to use those resources to achieve her goals.  Her assignment was to…

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An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation.  This…

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What if We Acted Like 11 Year Olds Looking in The Mirror?

My eleven year old son came home from his Wednesday night youth group a few weeks ago, and told me about the lesson he and his friends were taught.  Our conversation went something like this… “How did it go tonight buddy?” He replied, “We learned about the story of the two people who went to…

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Big Data is Only Part of the Equation

Well marketers, it’s happened again.  Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…

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