Posts Tagged ‘Marketing ROI’


Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…

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Effective Event and Tradeshow Practices

Last month, I began working with a client, coaching them on developing their demand generation strategy and process.  About a month into our engagement, they asked me if I had any thoughts on how they should approach their upcoming industry tradeshows.  I outlined some ideas, and thought, “That would make a great blog post.” What…

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Demand Generation Assessment Quiz

How effective is your company’s demand generation and lead management process? Perhaps this simple quiz will show you where there might be some room for improvement.  Just follow these simple instructions… Answer the questions below Scroll down (after you answer the questions) to reveal the scoring table.  Determine your score Scroll to the bottom of…

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