Posts Tagged ‘Marketing ROI’

Big Data is Only Part of the Equation

Well marketers, it’s happened again.  Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…

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The Hot Dog Story

My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…

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3 Reasons Marketers Don’t Measure ROI

My friends at Demand Gen Report asked me to contribute to their Demanding Views Column.  They graciously gave permission to post the article here on my blog as well.  The original can be found at — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…

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