Posts Tagged ‘Marketing effectiveness’
How to Make Demand Generation More Effective
]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when…
Read MoreWhat I’ve Been Up To
As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”. I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…
Read MoreField Trips, Junior Highers and Engaging the Buyer
Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children. All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors. And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…
Read More