Posts Tagged ‘Marketing effectiveness’

How to Make Demand Generation More Effective

]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when…

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What I’ve Been Up To

As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…

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Field Trips, Junior Highers and Engaging the Buyer

Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children.  All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors.  And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…

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