How to Make Demand Generation More Effective

]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when I wrote it in 2014.  In the article, I give practical, step-by-step ideas on how to begin developing a Demand Generation process that’s centered on the buyer.

You can read the article here.