Posts Tagged ‘Lead Management’
Unfortunately, What B2B Marketing Can Expect in 2014
Welcome to the beginning of a new year, the time when the B2B marketing pundits and prognosticators offer you their predictions on what we can all expect to see over the next 12 months. As in years past, we’ll see some of these things come true, and we’ll see some conjecture remain just that…conjecture. When…
Read MoreRemembering the Basics…An Example from the Gridiron
I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…
Read MoreWait!!!! Don't Buy Marketing Automation Just Yet!
Last week, I had the privilege of serving as a panelist for eTrigue’s Friday Coffee webinar. We discussed 5 Things to Consider Before Making a Marketing Automation Selection. Instead of recapturing the discussion in a post, the folks at eTrigue have made the webinar available on demand here. Many thanks to Jim Meyer and Tony Tissot for having…
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