Posts Tagged ‘Buyer Persona’
What College Visits Teach Us About Demand Gen
My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college. Recruiting letters, calls from admissions folks and college visits have become a new normal for us. My son wants to study film and cinematic arts, so included on the list of…
Read MoreRemembering the Basics…An Example from the Gridiron
I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…
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