Posts Tagged ‘Buyer Persona’

Effective Event and Tradeshow Practices

Last month, I began working with a client, coaching them on developing their demand generation strategy and process.  About a month into our engagement, they asked me if I had any thoughts on how they should approach their upcoming industry tradeshows.  I outlined some ideas, and thought, “That would make a great blog post.” What…

Read More

Field Trips, Junior Highers and Engaging the Buyer

Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children.  All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors.  And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…

Read More

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below.  I hope you find it beneficial… Click on the image to listen to the podcast:  …

Read More