Posts Tagged ‘Act-On’

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation.  This…

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An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below.  I hope you find it beneficial… Click on the image to listen to the podcast:  …

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7 Characteristics of Great Marketing Content

I had the opportunity to present a webinar a few weeks ago on “The 7 Characteristics of Great Marketing Content”. One of the characteristics was that great content can be “parsed into additional pieces for optimum use”. So, in following my own advice, I offer this blog post with the same title. Instead of writing…

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