7 Characteristics of Great Marketing Content

I had the opportunity to present a webinar a few weeks ago on “The 7 Characteristics of Great Marketing Content”. One of the characteristics was that great content can be “parsed into additional pieces for optimum use”. So, in following my own advice, I offer this blog post with the same title.

Instead of writing it all out (go ahead, call me lazy), I’ve included the link to the recorded webinar here. Special thanks to Act-On Software and the American Marketing Association for inviting me to participate.