From What I've Gathered
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation. …
What if We Acted Like 11 Year Olds Looking in The Mirror?
My eleven year old son came home from his Wednesday night youth group a few weeks ago, and told me about the lesson he and his friends were taught. Our conversation went something like this… “How did it go tonight buddy?” He replied, “We learned about the story of the two people who went to…
Big Data is Only Part of the Equation
Well marketers, it’s happened again. Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below. I hope you find it beneficial… Click on the image to listen to the podcast: …
What College Visits Teach Us About Demand Gen
My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college. Recruiting letters, calls from admissions folks and college visits have become a new normal for us. My son wants to study film and cinematic arts, so included on the list of…
Choosing What’s Important
It seems that over the last week or so, there’s been a preponderance of articles, stories and blog posts centered around the idea of focusing on what’s most important in life. For example, The Harvard Business Review recently posted an article entitled “Manage Your Work, Manage Your Life” in which they cite research conducted among almost…