From What I've Gathered

Unfortunately, What B2B Marketing Can Expect in 2014

Welcome to the beginning of a new year, the time when the B2B marketing pundits and prognosticators offer you their predictions on what we can all expect to see over the next 12 months.  As in years past, we’ll see some of these things come true, and we’ll see some conjecture remain just that…conjecture. When…

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Don’t Try to Please Everyone

I was reminded of this story recently, a fable of Aesop. The moral? “If you try to please everyone, you’ll lose your ass” (OK, that’s my paraphrase of the moral, but it works). The Man, the Boy, and the Donkey A MAN and his son were once going with their Donkey to market. As they were…

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7 Characteristics of Great Marketing Content

I had the opportunity to present a webinar a few weeks ago on “The 7 Characteristics of Great Marketing Content”. One of the characteristics was that great content can be “parsed into additional pieces for optimum use”. So, in following my own advice, I offer this blog post with the same title. Instead of writing…

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Out of the Mouth (or pen) of Children

Every once in a while, I come across something in the “archives” that makes me stop and ponder. This week, I found an essay written by my daughter when she was in 2nd grade (she’s now 14). She was playing T-ball for the first time. As we approached the first game, she was nervous, but…

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How to Select Marketing Automation

A few weeks ago, I teamed up with ICS Marketing Services for a webinar entitled How to Select the Right Marketing Automation Approach.  In this age of technology, it’s amazing how many companies still haven’t advanced to the use of marketing automation.  So to help, we put this webinar together, guiding listeners through a step-by-step process…

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The Hot Dog Story

My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…

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