The Journal

I’m currently working with a marketing manager whose primary role is the oversight of her company’s social media strategy. In one of our sessions, I asked her what her goals were, what resources she had at her disposal, and how she was going to use those resources to achieve her goals.  Her assignment was to…

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation. …

My eleven year old son came home from his Wednesday night youth group a few weeks ago, and told me about the lesson he and his friends were taught.  Our conversation went something like this… “How did it go tonight buddy?” He replied, “We learned about the story of the two people who went to…

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below.  I hope you find it beneficial… Click on the image to listen to the podcast:  …

My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college.  Recruiting letters, calls from admissions folks and college visits have become a new normal for us.   My son wants to study film and cinematic arts, so included on the list of…