From What I've Gathered
How to Select Marketing Automation
A few weeks ago, I teamed up with ICS Marketing Services for a webinar entitled How to Select the Right Marketing Automation Approach. In this age of technology, it’s amazing how many companies still haven’t advanced to the use of marketing automation. So to help, we put this webinar together, guiding listeners through a step-by-step process…
The Hot Dog Story
My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…
Remembering the Basics…An Example from the Gridiron
I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…
3 Reasons Marketers Don’t Measure ROI
My friends at Demand Gen Report asked me to contribute to their Demanding Views Column. They graciously gave permission to post the article here on my blog as well. The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…
Wait!!!! Don't Buy Marketing Automation Just Yet!
Last week, I had the privilege of serving as a panelist for eTrigue’s Friday Coffee webinar. We discussed 5 Things to Consider Before Making a Marketing Automation Selection. Instead of recapturing the discussion in a post, the folks at eTrigue have made the webinar available on demand here. Many thanks to Jim Meyer and Tony Tissot for having…
Why Do We Do What We Do?
I just got back from vacation. Actually, “vacation” may not be the most accurate word. It’s more like a family retreat. Each year, we head to Northern Michigan to relax, refresh and reconnect. We reconnect as a family, but we also reconnect with our “vacation” friends. These are folks that we’ve gotten to know as…