Posts Tagged ‘Qualified Prospects’

More Leads? What About the Ones You Have?

The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers.  Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers.…

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