Posts Tagged ‘Marketing Metrics’

Big Data is Only Part of the Equation

Well marketers, it’s happened again.  Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…

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Remembering the Basics…An Example from the Gridiron

I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…

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3 Reasons Marketers Don’t Measure ROI

My friends at Demand Gen Report asked me to contribute to their Demanding Views Column.  They graciously gave permission to post the article here on my blog as well.  The original can be found at — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…

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