Posts Tagged ‘Lead Generation’

More Leads? What About the Ones You Have?

The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers.  Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers.…

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Baseball Bats and Marketing Automation Are Just Tools

Last week, I enjoyed watching the “Mid-Summer Classic” – the All-Star game – with my 10 year old son. We watch it every year, but this year was extra special for us. You see, we’re Mets fans (leave all your jokes at the door please). So, we loved watching Wright and Harvey, knowing that the…

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