Posts Tagged ‘Buyer’
THE ESSENTIAL COMPONENTS FOR DEMAND GENERATION
Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers. These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…
Read MoreField Trips, Junior Highers and Engaging the Buyer
Over the last month, I’ve had the opportunity to chaperon 3 school field trips with my children. All three trips were overnight: one with 5th graders, one with 8th graders, and one with seniors. And I have to admit…I love going on these trips. I get one-one-one time with my kids. I get to hang…
Read MoreAn Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. They were kind enough to allow me to post the conversation below. I hope you find it beneficial… Click on the image to listen to the podcast: …
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