The Jay Hidalgo Corner
Unfortunately, What B2B Marketing Can Expect in 2014
Welcome to the beginning of a new year, the time when the B2B marketing pundits and prognosticators offer you their predictions on what we can all expect to see over the next 12 months. As in years past, we’ll see some of these things come true, and we’ll see some conjecture remain just that…conjecture. When…
Read MoreDon’t Try to Please Everyone
I was reminded of this story recently, a fable of Aesop. The moral? “If you try to please everyone, you’ll lose your ass” (OK, that’s my paraphrase of the moral, but it works). The Man, the Boy, and the Donkey A MAN and his son were once going with their Donkey to market. As they were…
Read MoreThe Hot Dog Story
My first boss, Jack Loftin, used to tell a story as a way of keeping us salespeople motivated during the recession of the early 90’s. He called it “The Hot Dog Story” (see below). Although the story’s message is “just keep selling”, I think there’s also an angle here for marketing people who are constantly…
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