The Jay Hidalgo Corner
Remembering the Basics…An Example from the Gridiron
I’m often asked by clients, prospects and colleagues to share my thoughts on current trends and topics such as social media, content marketing, mobile marketing, etc. It seem that the impetus behind these questions is the desire on many marketers’ part to find the next fastest “solution” to the problem of generating more demand, more…
Read More3 Reasons Marketers Don’t Measure ROI
My friends at Demand Gen Report asked me to contribute to their Demanding Views Column. They graciously gave permission to post the article here on my blog as well. The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…
Read MoreWhy Do We Do What We Do?
I just got back from vacation. Actually, “vacation” may not be the most accurate word. It’s more like a family retreat. Each year, we head to Northern Michigan to relax, refresh and reconnect. We reconnect as a family, but we also reconnect with our “vacation” friends. These are folks that we’ve gotten to know as…
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