The Jay Hidalgo Corner

The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers.  Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers.…

I received a phone call the other day from a very well known marketing automation company.  They were calling to see if I had availability over the next few days to sit through a demo of their software.  They were convinced that they could help me with my marketing objectives and help me reach my…

Yes, the title of this post has the word “tradeshow”in it.  They still exist, and for many companies, they are still a tremendous source of sales leads.  As a matter of fact, the Center for Exhibition Industry Research reports that tradeshows continue to grow (albeit modestly) in attendance and exhibitor space. So why do so…