The Jay Hidalgo Corner
An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt) for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation. …
Read MoreWhat if We Acted Like 11 Year Olds Looking in The Mirror?
My eleven year old son came home from his Wednesday night youth group a few weeks ago, and told me about the lesson he and his friends were taught. Our conversation went something like this… “How did it go tonight buddy?” He replied, “We learned about the story of the two people who went to…
Read MoreBig Data is Only Part of the Equation
Well marketers, it’s happened again. Another buzz word has us all running around with our hair on fire. In the not-so-distant past, we’ve had popular phrases such as “Marketing Automation”, “Thought Leadership”, “Engagement Marketing”, “Content Marketing, and “Digital Body Language” pop up in the marketing landscape, causing many to think that if they didn’t adopt…
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