Who We Are
Jay Hidalgo is a team of seasoned business and leadership guides with one clear focus: helping leaders and organizations reach their full potential through proven strategic planning, executive coaching, and life planning. Our name, Barzel, comes from the Hebrew word for "iron." You may be familiar with the proverb: “As iron sharpens iron, so one person sharpens another.” That’s the heart of what we do—sharpening each other and helping sharpen you.
Our approach is simple yet impactful. We don’t believe in one-size-fits-all solutions. Instead, we start by helping you clearly understand where you are today. Then, we help you identify where you can go and develop a tailored strategy to help you get there. Along the way, we balance encouragement with challenge, ensuring the process is both energizing and effective.
This approach has driven transformation and growth for companies of all sizes, and we’d love the opportunity to help you achieve the same. Let’s discover what’s possible together.
Meet Jay Hidalgo
Jay Hidalgo, a Partner at The Barzel Group, brings three decades of experience in helping companies grow, streamline operations, and expand their markets. His approach has always been rooted in working closely with leadership to define where a company stands today and where it wants to go. From there, he collaborates with them to build and implement the right strategic frameworks to reach those goals.
As a business owner himself, Jay understands firsthand the challenges of improving processes, strengthening teams, and driving productivity. He believes that for overworked leaders to “reclaim their life,” they need systems, tools, and frameworks that empower high-quality decision-making organization wide. Through this approach, he’s been instrumental in driving transformation at companies like Herman Miller, Michelin, Eloqua (now Oracle), Ariba, NCR, Harte-Hanks, Toshiba, Rubbermaid, Act-On Software, Nationwide Children’s Hospital, Haworth, and Pitney Bowes.
Check Out Our Reviews
Don’t just take our word for it! Our clients can speak to the transformative impact we’ve had on their organizations and leadership journeys.
As the Executive Director of a global non-profit ministry, it's been extremely valuable to have Jay as a Leadership Coach. since July 2017. I've found Jay's straightforward approach beneficial, inspiring, and rewarding. He's helped me identify key performance gaps, create plans for improvement, and implement lasting change. Personally, I admire Jay for his generous, caring heart and dedication to relationships. He truly cares about the individuals he coaches and wants his clients to flourish in all aspects and areas of his/her lives.
Cindy Bultema
Jay has this unique gifting to sit with you, listen to your situation/issues and then, he hits you with it...this laser-focused, pin-pointed, exacting diagnosis as to the core issue(s) that you're dealing with. His ability to identify not the symptoms, but the cause of my issues, has been so helpful. I would highly recommend Jay to anyone looking for some self-awareness growth as well as outside eyes on business improvement.
Hunter Hall
Jay brings a wealth of wisdom and leadership principles. As a CEO, Jay gave me a set of tools that I can use in multiple situations to help with decision-making and leadership. I would definitely recommend him!
Jon Verlee
Jay has been an invaluable coach and resource for the continued success and growth of our business. I would highly recommend him to anyone looking to take their business to the next level.
Ross Haan
Have Questions?
We’d Love to Hear From You
Reach out to our team to learn more about how Jay Hidalgo can help your organization.