Posts Tagged ‘Marketing’

What is a Brand?

I asked my father, Carlos Hidalgo, to write the following guest post.  I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”.  You can read more about…

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Why Won't You Develop Me?

A few months ago, I was speaking with a marketing director at a mid-sized company about potentially entering into a coaching engagement.  After finding out about her company, her role, and what she had hoped to gain from coaching, I submitted a proposal. She told me everything looked good, that she’d have to run it…

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