Posts Tagged ‘Marketing’
Effectively Implementing a Strategic Plan: 5 Necessary Structural Elements
For many teams, developing a strategic plan can be a massive achievement. However, the creation of the plan is simply the first step of the process. After you plan the work, you actually have to work the plan—and this is where many plans simply fall apart. Perhaps that’s why Thomas Edison said, “Vision without execution…
Read MoreWhat is a Brand?
I asked my father, Carlos Hidalgo, to write the following guest post. I find myself quoting my father quite a bit these days, not just on issues of business, but also on issues of life. This post provides tried and true insights to answer the question, “What is a Brand”. You can read more about…
Read MoreWhy Won’t You Develop Me?
A few months ago, I was speaking with a marketing director at a mid-sized company about potentially entering into a coaching engagement. After finding out about her company, her role, and what she had hoped to gain from coaching, I submitted a proposal. She told me everything looked good, that she’d have to run it…
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