Posts Tagged ‘Marketing – Sales Alignment’

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2

I had the chance recently to join Act-On Software’s Director of Demand Gen, Janelle Johnson (@janelle_johnson), and CMO, Atri Chatterjee (@atrichatt)  for a podcast conversation on the topic of Demand Generation. In Part 1 we talked about demand generation and how the buying process has changed, and we covered “personas” as the first of the three key factors of demand generation.  This…

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What To Do When Sales Won't Cooperate

It happens. You’ve done everything right. You invited them in. You listened. You’ve gone on sales calls, sat through demos, listened to their customers. You’ve created a qualification model that gets them qualified leads according to their definitions. You’ve worked with them to create a demand generation process that aligns with their way of doing…

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Unfortunately, What B2B Marketing Can Expect in 2014

Welcome to the beginning of a new year, the time when the B2B marketing pundits and prognosticators offer you their predictions on what we can all expect to see over the next 12 months.  As in years past, we’ll see some of these things come true, and we’ll see some conjecture remain just that…conjecture. When…

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