Posts Tagged ‘Marketing Automation’
More Leads? What About the Ones You Have?
The most recent “The State of Marketing” study released by IBM says that the top challenge for marketers (42%) is acquiring new customers. Other industry research seems to support this. Challenges such as “generating more leads”, “finding qualified prospects”, “sales wanting more ‘ready to buy’ leads” are often cited as the top challenges for marketers.…Read More
Do As I Say, Not As I Do
I received a phone call the other day from a very well known marketing automation company. They were calling to see if I had availability over the next few days to sit through a demo of their software. They were convinced that they could help me with my marketing objectives and help me reach my…Read More
How to Select Marketing Automation
A few weeks ago, I teamed up with ICS Marketing Services for a webinar entitled How to Select the Right Marketing Automation Approach. In this age of technology, it’s amazing how many companies still haven’t advanced to the use of marketing automation. So to help, we put this webinar together, guiding listeners through a step-by-step process…Read More