Posts Tagged ‘Lead Management’

What I’ve Been Up To

As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…

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Demand Generation Assessment Quiz

How effective is your company’s demand generation and lead management process? Perhaps this simple quiz will show you where there might be some room for improvement.  Just follow these simple instructions… Answer the questions below Scroll down (after you answer the questions) to reveal the scoring table.  Determine your score Scroll to the bottom of…

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What About Lead Management?

A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting ready to launch for his company. He had formulated some aggressive objectives for this program, and he was covering all the bases during one of our meetings. When I asked about lead follow up, he…

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