Posts Tagged ‘Eloqua’

My friends at Demand Gen Report asked me to contribute to their Demanding Views Column.  They graciously gave permission to post the article here on my blog as well.  The original can be found at http://www.demandgenreport.com/industry-topics/demanding-views/2353-3-reasons-marketers-dont-measure-roi.html — 3 Reasons Marketers Don’t Measure ROI A few days ago, I read this statistic: Just 6% of B2B leaders…