Posts Tagged ‘Demannd Generation’

How to Make Demand Generation More Effective

]A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when…

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What I’ve Been Up To

As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time with…

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What College Visits Teach Us About Demand Gen

My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college.  Recruiting letters, calls from admissions folks and college visits have become a new normal for us.   My son wants to study film and cinematic arts, so included on the list of…

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