Posts Tagged ‘Buying Cycle’

What College Visits Teach Us About Demand Gen

My oldest is 18 and a senior in high school, which means that the past few months have been filled with conversations about college.  Recruiting letters, calls from admissions folks and college visits have become a new normal for us.   My son wants to study film and cinematic arts, so included on the list of…

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Baseball Bats and Marketing Automation Are Just Tools

Last week, I enjoyed watching the “Mid-Summer Classic” – the All-Star game – with my 10 year old son. We watch it every year, but this year was extra special for us. You see, we’re Mets fans (leave all your jokes at the door please). So, we loved watching Wright and Harvey, knowing that the…

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