Posts Tagged ‘Buyer Persona’
THE ESSENTIAL COMPONENTS FOR DEMAND GENERATION
Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers. These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…
Read MoreLong Term Customer Relationships
The other day, someone asked the question, “How do you keep long term relationships with your customers?” I responded by saying that I once heard a joke where after 50 years of marriage, a wife said to her husband, “We’ve been married 50 years, and I can’t remember the last time you told me you…
Read MoreMedium? Message? Huh?
A client of mine recently showed me their new website. After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website. How are you going to develop content? Client: I was thinking of beefing up our social media. Me: Social media isn’t content. What I…
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