Posts Tagged ‘Buyer Persona’


Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I…

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Long Term Customer Relationships

The other day, someone asked the question, “How do you keep long term relationships with your customers?”  I responded by saying that I once heard a joke where after 50 years of marriage, a wife said to her husband, “We’ve been married 50 years, and I can’t remember the last time you told me you…

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Medium? Message? Huh?

A client of mine recently showed me their new website.  After I commented on the nice clean design, I asked about content. The conversation went something like this… Me: Nice website.  How are you going to develop content? Client:  I was thinking of beefing up our social media. Me: Social media isn’t content. What I…

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