Marketing – Demand Generation

What Is My Brand?

04 May, 2017
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About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate […]

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THE ESSENTIAL COMPONENTS FOR DEMAND GENERATION

10 November, 2016
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Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I […]

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How to Make Demand Generation More Effective

10 October, 2016
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A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when […]

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What I’ve Been Up To

14 September, 2016
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  As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time […]

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What Sales and Marketing Can Learn From My Mechanic

17 June, 2015
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After 13 years, and over 175,000 miles, it’s finally time to say goodbye to “Big Blue”. Big Blue is our Ford Expedition, and she finally “gave up” the ghost. We came to this conclusion as the result of a recent, routine oil change visit to my mechanic. He called and said, “I think she’s done […]

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