Marketing – Demand Generation

In November of 2019, I spoke to a gathering of business leaders on the topic of The Four Essentials of Business. I’ve since then taken the opportunity to write a series of blog posts on the topic, one post for each of the four essentials. The first essential is Brand Identity. The second is a…

Last November, I was asked to speak about the Four Essentials of Business, a framework for building a successful organization. Over the next few months, I’m going to divide that talk into 4 blog posts, one for each “Essential”.  The first Essential is a company’s identity, sometimes referred to as the company “brand”.  The problem…