Business Strategy

A Different Take on the SWOT Analysis

22 May, 2017
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Most of us who have been in business for any length of time are familiar with the SWOT Analysis. Originated by Albert S. Humphrey in the 1960s, the SWOT is a useful tool for understanding a company’s Strengths and Weaknesses, and for identifying external Opportunities and Threats.  This tool has been used to develop organizational […]

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What Is My Brand?

04 May, 2017
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About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate […]

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What Drives Your Business?

04 April, 2017
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Last week, I was speaking with a business leader at a consulting company.  We were discussing his firm, and the growth challenges they were having.  I asked, “What are the key drivers for the business, and what strategies are in place that focus on those drivers?” His response was, “We need more sales, and our […]

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What I’ve Been Up To

14 September, 2016
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  As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time […]

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What Sales and Marketing Can Learn From My Mechanic

17 June, 2015
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After 13 years, and over 175,000 miles, it’s finally time to say goodbye to “Big Blue”. Big Blue is our Ford Expedition, and she finally “gave up” the ghost. We came to this conclusion as the result of a recent, routine oil change visit to my mechanic. He called and said, “I think she’s done […]

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