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Generating Referral Leads

22 September, 2014
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I recently read an article about the value of building a client referral network. The author was so convinced that referrals from clients are the most effective lead source that he recommended marketers allocate 80% of their marketing budget to developing a customer referral program. While I’m not ready to recommend that 80¢ of every marketing […]

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I wrote the following post a few months ago for a marketing services firm.  Thought I’d re-post it here…. — The slow economic recovery has caused many executives to tighten belts and slash budgets. Anyone with budget management experience knows that when budgets need to be reduced, marketing is often the first area to be […]

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Last week, I read an op-ed piece in the New York Times by Arthur C. Brooks, President of the American Enterprise Institute.  In his editorial, Mr. Brooks’ does an amazing job of weaving together historical anecdote with recent research as he helps his readers to consider the answer to the question, “What is the key […]

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Why Won’t You Develop Me?

08 July, 2014
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A few months ago, I was speaking with a marketing director at a mid-sized company about potentially entering into a coaching engagement.  After finding out about her company, her role, and what she had hoped to gain from coaching, I submitted a proposal. She told me everything looked good, that she’d have to run it […]

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