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Count Your Blessings

21 November, 2016
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Hanging on the wall in our kitchen is a framed piece of artwork that has the saying “Count Your Blessings” across the top.  Down the left-hand side are the numbers 1 through 10.  There’s glass over the artwork, which allows us to use a dry erase marker to fill in 10 blessings at a time. […]

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THE ESSENTIAL COMPONENTS FOR DEMAND GENERATION

10 November, 2016
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Over the years, I’ve had the privilege of conducting Demand Generation Workshops for hundreds of marketers.  These workshops are designed to be a “lab”, a place where marketers could learn about how to build an effective demand generation program, and then spend time applying what they learned to their respective companies. After the workshops, I […]

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Your Customers Need to Hear “I Love You” More Often

26 October, 2016
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When consulting his clients on communicating with their customers, my dad, a career marketer likes to tell this story:  A husband and wife were celebrating their 50th wedding anniversary. Over breakfast, the wife asked her husband, “How come you don’t tell me you love me anymore?” The husband put down his newspaper, thought for a […]

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How to Make Demand Generation More Effective

10 October, 2016
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A few years ago, I was asked to write an article for the Content Marketing Institute. The question I was asked to answer via the article was, “How can I make my Demand Generation more effective?”. I recently pulled up what I wrote, and found that it’s just as pertinent today as it was when […]

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What I’ve Been Up To

14 September, 2016
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  As you can see from the date of the post before this one, I’ve been somewhat “pre-occupied”.  I thought I’d provide an update on where I’ve been, and what I’ve been doing. In early 2015, I met the business owner of an established $25 million manufacturing company. I had been invited to spend time […]

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