Blog

Perspective Before Planning

22 June, 2017
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How many times have you been part of a strategic planning session where your dominant thought was something like, “This has been such a waste of time.  We’re not planning, we’re just throwing ideas on the wall to see which ones stick. We have no direction, no focus, no real plan. I could have spent […]

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Umpiring and Leadership

07 June, 2017
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A few weeks ago, I spent a weekend umpiring a baseball tournament for 9 and 10 year olds. For two days, it was baseball, hot dogs, apple pie and…well, I don’t remember seeing any Chevrolet’s. Anyway, the weather was great, the teams were competitive, and after 13 games, there were no major confrontations with coaches […]

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A Different Take on the SWOT Analysis

22 May, 2017
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Most of us who have been in business for any length of time are familiar with the SWOT Analysis. Originated by Albert S. Humphrey in the 1960s, the SWOT is a useful tool for understanding a company’s Strengths and Weaknesses, and for identifying external Opportunities and Threats.  This tool has been used to develop organizational […]

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What Is My Brand?

04 May, 2017
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About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate […]

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What Are You Being Called To Build?

20 April, 2017
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I recently met with a young man (OK, he was in his thirties, but I’m pushing 50 so he was young to me) who is struggling in his job. He described his company as a place where ownership is building their empire on the backs of the rest of the staff; how he’s overworked, but […]

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