Author Archives Jay Hidalgo


11 July, 2017
/ in General

Much has been written recently about the importance of aligning the work we do with how we are wired. From Jim Collins telling us to get the right people on the right seats on the bus, to use of the Enneagram and everything in between, it should be obvious by now that productivity and fulfillment […]

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Perspective Before Planning

22 June, 2017
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/ in General

How many times have you been part of a strategic planning session where your dominant thought was something like, “This has been such a waste of time.  We’re not planning, we’re just throwing ideas on the wall to see which ones stick. We have no direction, no focus, no real plan. I could have spent […]

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Umpiring and Leadership

07 June, 2017
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A few weeks ago, I spent a weekend umpiring a baseball tournament for 9 and 10 year olds. For two days, it was baseball, hot dogs, apple pie and…well, I don’t remember seeing any Chevrolet’s. Anyway, the weather was great, the teams were competitive, and after 13 games, there were no major confrontations with coaches […]

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A Different Take on the SWOT Analysis

22 May, 2017
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Most of us who have been in business for any length of time are familiar with the SWOT Analysis. Originated by Albert S. Humphrey in the 1960s, the SWOT is a useful tool for understanding a company’s Strengths and Weaknesses, and for identifying external Opportunities and Threats.  This tool has been used to develop organizational […]

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What Is My Brand?

04 May, 2017
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About a year ago, I wrote a blog post entitled “What is a Brand?” In it, I reprinted an article that my father, Carlos Hidalgo, had written answering that very question. In the post, my dad calls out three parts of a brand: Character, Physical Attributes, and Style. (I won’t take time here to elaborate […]

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